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June 2026

Impact Kei Trucks Take on the Far North

Impact Kei Trucks Take on the Far North

This week, Ian and the Impact Off Road team headed north to showcase what our Impact Kei Trucks are truly capable of, with the stunning landscapes surrounding the Hokianga Harbour providing the perfect testing ground.

Captured amongst the rolling sand dunes and rugged coastal terrain just north of the harbour, these photos highlight the versatility and capability that have made Impact Kei Trucks a popular choice across New Zealand's farming, horticulture, tourism, and recreational sectors.

While compact in size, Impact Kei Trucks are built to handle challenging environments. Equipped with four-wheel drive, low-range gearing, upgraded off-road tyres, and a range of purpose-built accessories, they're designed to go where larger vehicles often struggle. From remote beaches and sand dunes to farms, orchards, and construction sites, these trucks continue to prove that capability doesn't have to come in a large package.

The Far North's unique landscape provided an ideal opportunity to demonstrate the performance of our trucks alongside our SHERP amphibious vehicle, showcasing two very different machines built for tackling tough terrain and getting the job done in demanding environments.

At Impact Off Road, we believe in putting our vehicles where they belong — out in the real world, working hard and proving themselves in the conditions they were built for. Seeing our Kei Trucks navigating the dunes and coastal tracks of Northland is a great reminder of why they've become such a popular utility vehicle throughout New Zealand.

A big thanks to everyone who stopped by to chat with the team during the trip. If you've been considering an Impact Kei Truck for your business, property, or recreational use, get in touch with us to learn more about the endless possibilities these versatile vehicles offer.

Small in size. Big on capability.

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Chris McPhail
Director

The word family has been ingrained alongside the Impact Off Road brand since it’s start date 20 years ago. It has always been a family affair when Brent McPhail laid the foundation over the past two decades for its next successor to have a platform to build off of and make it their own. Chris McPhail, commander and chief of Impact Off Road has taken the reins of the company and launched it into its next stage of progress, growth and evolution. Chris’s early introduction into Impact Off Road was his keen interest in the family business in particular, the automotive industry. His first taste of what life would be like if the opportunity ever yielded itself was when Chris would find himself delivering trucks after his day was completed at school. 2009 saw Chris's integration into the business where his desire for success and keen eye for growth was conceived.

Chris’s passion for business and opportunity has bled into new ventures where he aims to take a hold of the 4x4 Off-roading market across New Zealand. He confidently places his brand in the next 5 years to be a household name in the 4x4 off-roading circuit, making waves as he services the kiwi public and an international audience to the very best parts, accessories and service. Although his attention needs to be divided between his business ventures, Chris still has a firm grip on what has gotten him to the place he is able to operate at now, the humble Impact 4x4 Quadtruck.

Successful leaders practice what they preach, are mindful of their actions and lead by example. From packaging boxes to making executive decisions, delegating responsibilities and being your typical hard working bloke, Chris McPhail possesses qualities that his team can all rally behind for the betterment of the company and make an Impact. Outside of work, Chris enjoys hitting the weights, keeping active, car racing and spending time with his son.

Ian Anderson
Sales Manager

With a vast resume of high credentials expanding across the automotive industry and a witty, intelligent and caring personality to match, Ian Anderson fits the Impact Off Road mold without force or hesitation. Working for Mercedes, Giltrap Group, Ebbett Group and his history in selling commercial vehicles, trucks and trailers, Ian has a rich background in understanding exactly what the customer wants and needs. His day to day decision making is based on what will benefit the customer most and that has filtered into his colleagues around him and his family as he is always putting others first before himself.

Ian has been working at Impact Off Road for roughly 2 years and has not looked back since. He loves traveling across New Zealand to show off the Impact Quad Truck on all types of farms, horse studs, valleys and creeks. Outside of work, Ian enjoys spending time with his family and living through his faith.

Impact Off-Road is a family owned business. Built over 20 years ago, it has been making bold strides through the various agricultural, horticultural, dairy, forestry sectors across New Zealand and internationally. In any company, it is an integral cog in the gear that its people believe in what they are doing. Chris McPhail, owner and chief of operations at Impact Off Road, sought out to find his missing links that would allow the company to expand, grow and flourish on the back of its already reputable reputation for another 20 years and more.

Ryan Haine
Sales Representative

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